I've had a number of meetings with sales companies to pitch upcoming films that I am Exec producer on. It's a risk not having a sales company committed in advance as without them a film may not have "market potential" and it demonstrates interest in the market. It's also a condition of finding for most government funding agencies.

I've had a number of meetings with sales companies to pitch upcoming films that I am Exec producer on. It's a risk not having a sales company committed in advance as without them a film may not have "market potential" and it demonstrates interest in the market. It's also a condition of finding for most government funding agencies.
I'm involved in a new psychological thriller called Lonely Girl about a girl who keeps a man, who may or may not be a killer, trapped in her basement. Atmospheric and edgy the sales agents all seem to like so we discuss cast, budget and their financial capabilities.
The director and producer are here so it's a great team effort. I think we will have a sales co in place shortly after Cannes with an ok advance up front.

Brazilian actress Alice Braga and Mexican actor Gael Garcia Bernal pose during a photocall for the film "El Ardor (The Ardor)" at the 67th edition of the Cannes Film Festival in Cannes, southern France, on May 18
I went to a black tie screening last night for El Ardor, an out of Competition film from South America. It stars Gael Garcia Bernal and Alice Braga and is sort of a western set in an Amazonian rainforest where a homestead is threatened by violent posse who wants them to, leave so the land can be farmed. Kind of cardboard characters but some great photography and overall a good, almost mythic tale with enviro themes.
Some of the audience gave it a standing ovation, some scuttled out quickly - perhaps to another screening...