One Man And His Shoes


The story of Air Jordan sneakers, showing their social, cultural and racial significance and how ground-breaking marketing strategies created a multi-billion-dollar business. But it is also a story with a dark side - manufacturer Nike's high price tag and genius marketing strategy fuelled a demand so high that since 1989, young people have killed and been killed for a pair, and Nike turned a blind eye.
Director:
Yemi Bamiro
Year:
2020
Genre:
Documentary
Country:
United Kingdom
Classification:
M
IMDB:
View this film on IMDB


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